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Digital Marketing For Business Owners
What is Marketing?
1.1 Old School vs New School Marketing (17:56)
1.2 Business Models (16:12)
1.3 Business Objectives (8:13)
Brand Identity
2.1 Fonts, Colors, & Logos (15:09)
2.2 Audiences & Personas (15:17)
2.3 Value Proposition and Crafting a Mission Statement (10:29)
Demo: Adobe Color (5:28)
The Customer Journey
3.1 The Moving Through The Conversion Funnel (21:24)
Let’s Make A Marketing Plan
4.1 Market Research & Competitor Analysis (9:24)
4.2 S.M.A.R.T Objectives and Marketing Strategies (22:10)
Demo: Putting it all Together (11:46)
Lead Generation: How to Get More Customers
5.1 How To Get Better Quality Leads (12:23)
4.2 S.M.A.R.T Objectives and Marketing Strategies
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